NETSUITE ERP

NetSuite ERP

In today’s hyper-competitive global landscape, businesses of all sizes are under immense pressure to operate with unprecedented agility, precision, and insight. The demand for real-time visibility, streamlined operations, and data-driven decision-making has propelled companies towards sophisticated Enterprise Resource Planning (ERP) solutions. Among the myriad of choices, NetSuite ERP stands out as a pioneering force and a recognized leader in the realm of cloud-based business management software. As the world’s first cloud company, NetSuite has continuously innovated to provide a unified, comprehensive, and highly scalable platform that empowers businesses to manage their entire operations from a single system, anywhere, anytime.

Traditional business software solutions often left organizations grappling with fragmented data, manual processes, and costly IT overheads. Disparate systems for finance, sales, inventory, and customer service created information silos, hindering collaboration and obscuring a true picture of business performance. NetSuite ERP emerged as a revolutionary answer to these challenges, providing a single, integrated suite of applications delivered entirely in the cloud. This native cloud architecture eliminates the need for expensive hardware, complex installations, and burdensome maintenance, allowing businesses to focus on growth and innovation rather than IT infrastructure. From startups to global enterprises, NetSuite serves as the strategic backbone, unifying data, automating critical processes, and providing the real-time intelligence needed to thrive in the modern digital economy.

Understanding NetSuite ERP: The Product Defined

NetSuite ERP is an all-in-one, cloud-based business management solution that helps organizations operate more effectively by automating core processes and providing real-time visibility into operational and financial performance. Developed by NetSuite Inc., which was acquired by Oracle in 2016, it is widely recognized as the world’s first true cloud company, having delivered its software exclusively over the internet since its inception.

Unlike traditional on-premise ERP systems that require businesses to purchase software licenses, invest in server hardware, and manage ongoing maintenance and upgrades, NetSuite ERP operates on a Software as a Service (SaaS) model. This means the software, along with all associated data and IT infrastructure, is hosted and managed by Oracle in their secure data centers. Users simply access the system via a web browser or mobile application, requiring only an internet connection. This eliminates the significant upfront capital expenditures and ongoing operational burdens associated with managing complex IT environments.

NetSuite ERP is designed to be a unified business management suite, encompassing a broad range of functionalities typically found in separate software applications. Its core strength lies in its ability to centralize data from various departments – including finance, accounting, inventory, order management, supply chain, production, human resources, and customer relationship management (CRM) – into a single, cohesive database. This “single source of truth” provides unparalleled visibility across the entire organization, breaks down departmental silos, and enables faster, more informed decision-making.

The product is highly adaptable, designed to support businesses through every stage of their growth, from startups to rapidly expanding mid-market companies and established enterprises. Its modular architecture allows businesses to start with essential functionalities and add more as their needs evolve, ensuring that the system scales seamlessly with their operations. NetSuite’s commitment to a native cloud platform ensures that customers always run on the latest version of the software, receiving automatic updates, security enhancements, and new features without manual intervention or disruptive upgrades.

In essence, NetSuite ERP empowers businesses to run more efficiently, gain deeper insights into their operations, and respond with greater agility to market changes, all while reducing the complexity and cost of IT management.

Comprehensive Features of NetSuite ERP: Powering Every Aspect of Your Business

NetSuite ERP is celebrated for its comprehensive suite of integrated applications, designed to manage virtually every aspect of a business within a single, unified cloud platform. Its modular design allows businesses to select and deploy the functionalities most relevant to their needs, with the flexibility to expand as they grow. Here’s a detailed look at the key features and modules within NetSuite ERP:

1. Financial Management

This is the cornerstone of NetSuite, providing a robust and integrated solution for all financial operations.

  • General Ledger: Centralized accounting hub for all financial transactions, facilitating real-time visibility into financial performance.
  • Accounts Payable (AP): Automates vendor invoice processing, payment scheduling, and vendor management, enhancing cash flow control.
  • Accounts Receivable (AR): Manages customer invoicing, collections, and cash application, accelerating the order-to-cash cycle.
  • Budgeting, Forecasting, and Planning: Tools for creating detailed financial budgets, comparing actuals against budgets, and generating accurate financial forecasts to support strategic planning.
  • Fixed Asset Management: Tracks the entire lifecycle of tangible assets, including acquisition, depreciation, revaluation, and disposal.
  • Cash Management: Provides real-time visibility into cash positions, streamlines bank reconciliations, and optimizes liquidity.
  • Financial Reporting and Analytics: Generates standard financial statements (Income Statement, Balance Sheet, Cash Flow), customizable reports, and interactive dashboards, often with drill-down capabilities for deep financial insights and compliance.
  • Revenue Recognition: Automates and streamlines the complex process of recognizing revenue in compliance with accounting standards like ASC 606 and IFRS 15.

2. Global Business Management (NetSuite OneWorld)

For multinational and multi-subsidiary organizations, NetSuite OneWorld offers unparalleled capabilities.

  • Multi-Company Consolidation: Effortlessly manages multiple legal entities, subsidiaries, and business units within a single system, providing real-time consolidated financial reporting.
  • Multi-Currency Support: Handles transactions in over 190 currencies, automatically managing exchange rate fluctuations and providing real-time currency conversions.
  • Multi-Language Support: Supports over 27 languages, catering to diverse global teams and customer bases.
  • Multi-Tax Engine: Manages compliance with tax regulations in over 100 countries, simplifying global tax management.
  • Intercompany Elimination: Automates the elimination of intercompany transactions for consolidated financial reporting, reducing manual effort and errors.

3. Supply Chain Management (SCM)

NetSuite’s SCM capabilities provide end-to-end visibility and control over the entire supply chain.

  • Procurement: Automates the procure-to-pay process, including requisition, purchase order creation, vendor management, and invoice matching, optimizing spending and supplier relationships.
  • Inventory Management: Tracks inventory across multiple locations, optimizes stock levels, manages reorder points, and minimizes carrying costs through real-time visibility.
  • Warehouse Management System (WMS): Streamlines warehouse operations, including receiving, putaway, picking, packing, and shipping, improving efficiency and order fulfillment accuracy.
  • Order Management: Streamlines the order-to-cash process from sales quote to order fulfillment, billing, and payment, ensuring accuracy and speed.
  • Demand Planning: Utilizes historical data and statistical models to forecast future demand, optimizing production and purchasing plans.

4. Manufacturing

Designed to optimize production processes and enhance operational efficiency for manufacturers.

  • Production Planning and Scheduling: Develops master production schedules, generates material requirements plans (MRP), and optimizes shop floor schedules based on capacity and demand.
  • Bill of of Materials (BOM) Management: Defines and manages the hierarchical list of components, assemblies, and raw materials needed for product manufacturing.
  • Work Order Management: Manages and tracks work orders throughout the production lifecycle, from creation to completion.
  • Quality Management: Supports quality control processes, inspections, and defect tracking.

5. Customer Relationship Management (CRM)

NetSuite includes robust CRM functionality, often replacing standalone CRM systems.

  • Sales Force Automation (SFA): Manages leads, opportunities, sales forecasts, quotes, and commissions to streamline the sales process.
  • Customer Service Management: Handles customer inquiries, support cases, and service requests, providing a 360-degree view of customer interactions.
  • Marketing Automation: Manages marketing campaigns, lead nurturing, email marketing, and tracks campaign effectiveness.
  • Partner Relationship Management (PRM): Supports collaboration with channel partners, managing partner programs and incentives.

6. Professional Services Automation (PSA)

Specifically for service-based businesses, managing projects and resources efficiently.

  • Project Management: Tools for project planning, scheduling, resource allocation, time tracking, expense management, and project costing.
  • Resource Management: Optimizes the utilization of resources (employees, contractors) across projects.
  • Project Accounting: Integrates project data with financials for accurate billing, revenue recognition, and profitability analysis.

7. Human Capital Management (HCM)

While NetSuite offers core HR capabilities, its native HCM module (SuitePeople) is designed for comprehensive workforce management.

  • Payroll: Automates payroll processing, tax calculations, and direct deposits.
  • HR Management: Manages employee data, onboarding, benefits administration, and time and attendance.
  • Performance Management: Supports performance reviews, goal setting, and talent development.
  • Employee Self-Service: Provides employees with secure portals to access pay stubs, update personal information, request leave, and manage benefits.

8. Business Intelligence (BI) and Analytics

NetSuite’s native BI capabilities are a core strength, turning data into actionable insights.

  • Real-time Dashboards: Customizable dashboards with role-specific KPIs, providing immediate insights into business performance.
  • SuiteAnalytics: Powerful reporting and analysis tools that allow users to create custom reports, pivot tables, and visual analytics without needing to export data.
  • Predictive Analytics: Increasingly leveraging AI/ML to forecast trends, optimize operations, and identify potential risks.

9. SuiteCommerce

For businesses engaged in e-commerce, SuiteCommerce provides an integrated platform.

  • Omnichannel Commerce: Unifies online and in-store sales, inventory, and customer data for a consistent customer experience.
  • Website Content Management: Tools for building and managing e-commerce websites.
  • Order Fulfillment: Seamless integration with inventory and order management for efficient fulfillment.

10. Customization and Extensibility (SuiteFlex and SuiteCloud Platform)

NetSuite’s underlying platform, SuiteCloud, offers extensive customization capabilities without compromising upgrades.

  • SuiteBuilder: Tools for customizing forms, fields, records, and reports.
  • SuiteFlow: Visual workflow management for automating business processes.
  • SuiteScript: A JavaScript-based API for advanced customization and integration.
  • SuiteTalk: Web services integration for connecting NetSuite with external applications.
  • SuiteApps: A marketplace of pre-built applications and integrations developed by NetSuite and partners.

These features demonstrate NetSuite’s commitment to providing a holistic, cloud-native solution that supports businesses across various industries and operational complexities, all within a single, integrated platform.

The Transformative Advantages of Implementing NetSuite ERP

Implementing NetSuite ERP is a strategic decision that can profoundly impact a business’s operational efficiency, financial health, and overall agility. As a true cloud-native solution, NetSuite offers a distinct set of advantages that go beyond what traditional on-premise ERP systems can provide.

1. Unmatched True Cloud Advantage

NetSuite was built from the ground up as a cloud-based solution, unlike some “cloud” offerings that are simply hosted versions of old on-premise software. This fundamental design offers:

  • Automatic Upgrades: NetSuite pushes two major upgrades annually, ensuring users always have the latest features, security enhancements, and compliance updates without any manual effort or costly disruptions. This eliminates version lock and the need for expensive re-implementations.
  • Scalability and Elasticity: The cloud infrastructure allows businesses to seamlessly scale up or down based on changing needs, user numbers, or data volumes, without needing to invest in new hardware or IT resources. This makes it ideal for fast-growing companies.
  • Reduced IT Burden: Oracle manages all the underlying IT infrastructure, including servers, databases, security, and maintenance, freeing up internal IT teams to focus on strategic initiatives rather than daily system administration.

2. Comprehensive, Unified Suite

NetSuite’s greatest strength is its ability to integrate all core business functions into a single system.

  • Single Source of Truth: All data (financials, sales, inventory, HR, etc.) resides in a centralized database, providing a consistent, real-time view of the entire business. This eliminates data silos, reduces data duplication and errors, and ensures everyone operates with accurate information.
  • Streamlined Processes: By connecting departments and automating workflows across functional areas (e.g., quote-to-cash, procure-to-pay), NetSuite significantly improves efficiency, reduces manual handoffs, and accelerates business cycles.
  • Holistic View: Gain a 360-degree view of your customers, products, and operations, enabling better decision-making and cross-functional collaboration.

3. Real-time Visibility and Data-Driven Decision Making

With all data consolidated and accessible in real-time, businesses gain unprecedented insights.

  • Customizable Dashboards: Role-based dashboards provide immediate access to key performance indicators (KPIs) and critical metrics, allowing managers to monitor business health at a glance.
  • Powerful Analytics (SuiteAnalytics): Native business intelligence tools enable users to drill down into data, create custom reports, and conduct ad-hoc analyses, uncovering trends and opportunities.
  • Predictive Insights: Increasingly, NetSuite leverages AI and Machine Learning to provide predictive capabilities, aiding in demand forecasting, financial planning, and identifying potential issues before they impact the business.

4. Global Business Management (OneWorld)

For companies with multiple subsidiaries, locations, or international operations, NetSuite OneWorld is a game-changer.

  • Multi-Company Consolidation: Consolidate financials across multiple legal entities and subsidiaries in real-time, simplifying global financial reporting.
  • Multi-Currency and Multi-Language: Supports transactions in over 190 currencies and 27 languages, effortlessly handling global commerce.
  • Multi-Tax Compliance: Manages tax regulations in over 100 countries, ensuring compliance with local laws and simplifying global tax reporting.

5. Significant Cost Reduction and Lower TCO

While not the cheapest solution, NetSuite often provides a lower TCO over time.

  • Reduced Infrastructure Costs: No need for expensive servers, data centers, or IT hardware.
  • Minimized IT Maintenance: Vendor manages all system maintenance, updates, and security, reducing internal IT costs.
  • Predictable Subscription Model: Subscription fees provide a clear and predictable cost structure, making budgeting easier.
  • Efficiency Gains: Automation and streamlined processes lead to reduced operational costs, labor savings, and optimized resource utilization.

6. Enhanced Agility and Adaptability

NetSuite’s cloud architecture fosters responsiveness to market changes.

  • Rapid Deployment of New Functionalities: Easily activate new modules or features as business needs evolve.
  • Flexibility for Business Model Changes: Adapt to new business models (e.g., subscription, omnichannel) without requiring a complete system overhaul.
  • Support for Mergers & Acquisitions: Quickly integrate new entities into the existing ERP environment.

7. Improved Customer Experience and Satisfaction

By integrating front-office (CRM, e-commerce) and back-office (finance, inventory) operations.

  • 360-Degree Customer View: Sales, service, and finance teams have a complete picture of customer interactions, purchase history, and support cases.
  • Streamlined Order Fulfillment: Efficient order management and inventory control lead to faster, more accurate deliveries.
  • Personalized Interactions: Access to comprehensive customer data enables more personalized sales and service interactions.

8. Robust Security and Reliability

Leveraging Oracle’s enterprise-grade cloud infrastructure.

  • Advanced Security Measures: Includes multi-layered security, encryption, multi-factor authentication, and continuous monitoring to protect sensitive data.
  • High Availability and Disaster Recovery: Built-in redundancy, automated backups, and comprehensive disaster recovery plans ensure business continuity and minimize downtime.
  • Compliance: Adherence to various industry and regulatory compliance standards.

9. Extensive Customization and Integration Capabilities

NetSuite’s SuiteCloud platform allows for deep personalization without compromising future upgrades.

  • Configurability: Extensive options for customizing workflows, forms, fields, and reports without code.
  • Developer Tools (SuiteScript, SuiteFlow): Powerful tools for more advanced customizations and complex integrations, empowering developers to tailor the system to unique requirements.
  • Open APIs (SuiteTalk): Seamless integration with a vast ecosystem of third-party applications and services.

These advantages collectively position NetSuite ERP as a powerful platform that not only streamlines current operations but also provides the foundation for sustainable growth, innovation, and competitive differentiation in the digital age.

A Complete Review of NetSuite ERP

NetSuite ERP, often recognized as the pioneer of cloud ERP, offers a comprehensive, unified suite of business management applications. Acquired by Oracle, it continues to be a dominant force in the cloud ERP market, particularly for fast-growing small-to-midsize businesses (SMBs) and increasingly, for larger enterprises seeking agile and scalable solutions.

1. Core Functionality & Breadth (Outstanding)

NetSuite’s functional breadth is one of its most significant strengths. It genuinely offers a single platform that integrates:

  • Financial Management: Robust accounting, general ledger, accounts payable/receivable, budgeting, fixed assets, and advanced revenue recognition. Its global capabilities (OneWorld) for multi-currency, multi-language, and multi-entity consolidation are industry-leading, making it exceptional for international businesses.
  • Supply Chain & Inventory Management: Strong modules for procurement, inventory tracking across multiple locations, warehouse management (WMS Lite built-in, or advanced WMS available), and demand planning.
  • Manufacturing: Supports various manufacturing processes, including discrete, assemble-to-order, and make-to-order, with capabilities for production planning, BOM management, and shop floor control.
  • CRM (Customer Relationship Management): Built-in SFA, customer service, marketing automation, and partner management, offering a 360-degree view of the customer without needing a separate CRM system.
  • Professional Services Automation (PSA): Excellent for service-based businesses, with features for project management, resource allocation, time and expense tracking, and project accounting.
  • Human Capital Management (HCM): Core HR capabilities and a dedicated SuitePeople module for payroll, talent management, and employee self-service.
  • E-commerce (SuiteCommerce): Provides an integrated platform for B2B and B2C e-commerce, unifying online sales with back-office operations.

The strength lies in the native integration of these modules, eliminating the data silos often seen with disparate systems.

2. Cloud Architecture (True Cloud Pioneer)

NetSuite’s native cloud architecture is a defining advantage:

  • Always Up-to-Date: Automatic, seamless upgrades twice a year ensure users always have the latest features, security patches, and compliance updates without manual intervention or disruptive upgrades. This is a massive relief for IT departments.
  • Scalability: Designed to scale effortlessly from startups to large enterprises, handling increasing users, transactions, and data volumes without performance degradation.
  • Accessibility: Accessible from anywhere, anytime, on any device with an internet connection, supporting remote work and distributed teams.
  • Reliability: Leveraging Oracle’s robust cloud infrastructure (OCI), NetSuite offers high uptime and disaster recovery capabilities.

3. User Experience (UX) and Interface (UI) (Improving, but Can Be Complex)

NetSuite’s UI has significantly improved over the years, becoming more modern and intuitive.

  • Customizable Dashboards: Highly customizable, role-based dashboards provide real-time KPIs and quick access to relevant information for different users.
  • Reporting & Analytics: SuiteAnalytics is powerful, allowing users to create custom reports and perform deep data analysis directly within the system.
  • Learning Curve: Due to its vast functionality and depth, NetSuite can have a steep learning curve for new users, especially during initial implementation. Extensive training and user adoption strategies are crucial.

4. Customization and Extensibility (Flexible, but with Caveats)

NetSuite offers powerful customization tools through its SuiteCloud platform:

  • Configuration: Extensive configuration options allow businesses to tailor workflows, forms, fields, and reports without touching the core code, which ensures upgrade compatibility.
  • SuiteScript: For more complex, unique business logic, SuiteScript (JavaScript-based) allows for deep customization. However, extensive use of SuiteScript can increase implementation complexity and potentially impact future upgrades if not managed carefully.
  • Integration (SuiteTalk, SuiteFlow): Robust APIs (SuiteTalk) and workflow automation tools (SuiteFlow) enable seamless integration with third-party applications and complex internal processes.
  • SuiteApps: A rich ecosystem of certified third-party applications extends NetSuite’s functionality, available through the https://www.google.com/search?q=SuiteApp.com marketplace.

5. Pricing and Total Cost of Ownership (TCO) (Investment, but Value-Driven)

NetSuite’s pricing model is subscription-based, varying based on the number of users, chosen modules, and overall complexity.

  • No Upfront Hardware/Software Costs: Eliminates significant capital expenditures.
  • Implementation Costs: While the software is SaaS, implementation services (consulting, data migration, configuration, training) represent a significant, often unquoted, upfront cost. These can range from tens of thousands to hundreds of thousands of dollars, depending on scope.
  • Long-Term TCO: Generally lower TCO over 5-10 years compared to on-premise solutions due to reduced IT burden, automated upgrades, and efficiency gains. However, ongoing subscription fees and potential for add-on module costs must be factored in.

6. Implementation and Support (Partner-Dependent)

NetSuite implementations require careful planning and execution.

  • Complexity: Despite being cloud-based, a full NetSuite implementation is a significant project requiring strong project management, executive sponsorship, and dedicated internal resources.
  • Partner Network: NetSuite primarily relies on a network of certified implementation partners. The quality and expertise of the chosen partner are critical for a successful rollout.
  • Customer Support: Basic support is included, but 24/7 or more advanced support often requires upgrading to premium packages at an additional cost. Many clients rely heavily on their implementation partners for ongoing support.

7. Target Market (Broadening Reach)

While initially popular with high-growth SMBs, NetSuite’s capabilities have expanded significantly.

  • SMBs: Excellent fit for companies outgrowing QuickBooks or legacy systems, providing a scalable platform to support rapid growth.
  • Mid-Market: A very strong contender for mid-market companies (typically $10M-$500M+ revenue) across diverse industries, offering the right balance of functionality, scalability, and cost-effectiveness.
  • Enterprise: Increasingly adopted by divisions or subsidiaries of larger enterprises, or even as the core ERP for less complex large organizations, especially for two-tier ERP strategies.

8. Potential Drawbacks:

  • Cost for Smaller Businesses: While scalable, the cost can still be a barrier for very small businesses or startups with limited budgets.
  • Customization Complexity: While flexible, deep customizations via SuiteScript can add complexity and potentially impact upgrade paths if not managed correctly.
  • Learning Curve: The breadth of functionality means a significant learning curve for new users, necessitating thorough training.

Overall Verdict: NetSuite ERP is an exceptionally powerful, mature, and comprehensive cloud-based ERP solution that truly shines in its ability to provide a unified platform for managing diverse business operations. Its native cloud architecture, real-time data capabilities, and global business management features make it an outstanding choice for fast-growing companies and those with international operations. While requiring a notable investment and a structured implementation approach, the long-term benefits in terms of efficiency, visibility, and scalability often provide a strong return on investment, solidifying its position as a top-tier cloud ERP solution.

10 Q&A About NetSuite ERP

1. What is NetSuite ERP, in a nutshell? NetSuite ERP is an all-in-one, cloud-based business management software solution that integrates core business processes like finance, accounting, inventory, order management, supply chain, and CRM into a single system, accessible via the internet. It was the world’s first true cloud company, launching its service in 1998.

2. Is NetSuite ERP an on-premise or cloud solution? NetSuite ERP is a purely cloud-based (SaaS – Software as a Service) solution. This means the software and all its infrastructure are hosted and managed by Oracle, and users access it via a web browser or mobile app, eliminating the need for on-site servers or IT maintenance.

3. What types of businesses benefit most from NetSuite ERP? NetSuite is highly versatile and benefits a wide range of businesses, including fast-growing startups, small to mid-sized businesses (SMBs) outgrowing basic accounting software, and larger enterprises, particularly those with complex or global operations (due to its OneWorld module). It serves various industries like manufacturing, retail, wholesale distribution, software, professional services, and non-profits.

4. What are the main modules included in NetSuite ERP? NetSuite offers a comprehensive suite of modules, typically including: Financial Management (General Ledger, AP/AR, budgeting), Supply Chain Management (procurement, inventory, WMS), Manufacturing, Customer Relationship Management (CRM), Professional Services Automation (PSA), Human Capital Management (HCM/HR), and E-commerce (SuiteCommerce).

5. How does NetSuite’s “single source of truth” benefit businesses? By centralizing all business data (from financials to sales to inventory) in one database, NetSuite provides a “single source of truth.” This eliminates data silos, reduces manual data entry and errors, ensures data consistency across departments, and provides real-time visibility into overall business performance, leading to more informed and agile decision-making.

6. What are the typical implementation costs and timelines for NetSuite ERP? Implementation costs can vary widely depending on the complexity, number of modules, and customization required, often ranging from tens of thousands to hundreds of thousands of US dollars for professional services. Implementation timelines generally range from 3-6 months for simpler rollouts to 12-18 months (or even longer for very complex global projects) for larger organizations.

7. Does NetSuite ERP offer good customization options? Yes, NetSuite offers extensive customization capabilities through its SuiteCloud platform. This includes visual tools (SuiteBuilder) for configuring forms, fields, and workflows, and a powerful scripting language (SuiteScript) for more advanced, code-based customizations and integrations. These are designed to be upgrade-proof, allowing businesses to adapt the system to their unique needs without breaking future updates.

8. How does NetSuite handle multi-currency and multi-subsidiary operations? NetSuite excels in global business management through its “OneWorld” module. It allows companies to manage multiple legal entities, subsidiaries, business units, currencies (190+), languages (27+), and tax compliance (100+ countries) within a single NetSuite instance, providing real-time consolidated financial reporting and simplifying global operations.

9. What kind of support does NetSuite offer its customers? NetSuite provides various levels of customer support, including standard support with 24/7 phone support for critical issues and access to the SuiteAnswers knowledge base. Premium and advanced support packages are available at an additional cost, offering more extensive online case support and dedicated assistance. Many customers also rely on their certified NetSuite implementation partners for ongoing support.

10. How does NetSuite leverage AI and Machine Learning (ML)? NetSuite increasingly integrates AI and ML capabilities to enhance various features. This includes leveraging AI for predictive analytics (e.g., demand forecasting, cash flow predictions), intelligent automation of routine tasks (e.g., invoice matching, expense categorization), and improving the user experience through features like smart recommendations and potentially conversational interfaces.

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